Direct Mail is the hardest-working medium available for your budget
Direct Mail lets you target the people with the most potential to purchase your product or service. It gives you more format options than any other medium. And it provides results that can be measured and analyzed so you can adjust your spending for maximum cost-effectiveness.
The U.S. Postal Service is an incredibly efficient way to deliver a printed message. And those 255,000 mail carriers can act as your sales force, in those times when it’s not possible to send a salesperson to call on a potential customer.
Direct Mail draws hundreds of BILLIONS in revenue annually
Key things to remember when advertising:
55% of Americans subscribe to the newspaper
... 30% actually read it through
18% of the population listen to any given radio station.
95% of Americans have telephones
30% of Americans have internet service
98% of Americans have a television
EVERYONE HAS A MAILBOX!!
Key Attributes of Solo Direct Mail.
Solo - No more being lumped together with other advertisers, often
with your competitors. Targeted - Select your specific audience by: age, income, home
value, sex, etc. Measurable - By using an offer you can measure, allows you to
know for sure what your rate of return is. Personalized - Because it comes by itself, it is more personal to
your prospect. Customized - Run what you want, when you want, and to whomever
you want. Tangible - Your prospect can hold your offer in their hands, or put
it up to be reminded at a later date. Less wasted circulation - No more advertising to the masses.
Pick your areas, and demographics. Timed - Mail on your deadline, not someone else's.